too freakin’ beautiful to eat…

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As a born and bred Torontonian, foodie and a bunch of other things…sushi is/was part of my weekly digestion.  But these guys are just too stunning to eat.  International ad agency I&S BBDO for the umino seaweed shop has created “design nori” in a collection of five designs as a way to give a boost to the nori market and consumption in post-tsunami/earthquake Japan.  It’s a great idea.  Simply beautiful.  But seriously – if this was presented to you – could you eat it?

All photos by I&S BBDO via designboom.


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