As a born and bred Torontonian, foodie and a bunch of other things…sushi is/was part of my weekly digestion. But these guys are just too stunning to eat. International ad agency I&S BBDO for the umino seaweed shop has created “design nori” in a collection of five designs as a way to give a boost to the nori market and consumption in post-tsunami/earthquake Japan. It’s a great idea. Simply beautiful. But seriously – if this was presented to you – could you eat it?